How the Marketing Club helps you attract more clients
The Fast Track Marketing Club is an online membership site for Independent Professionals with marketing tutorials and courses, expert interviews, live coaching calls, articles, resources, mastermind groups, and a marketing forum. All the materials were developed for those who realize they need to become better marketers of their services if they are to attract more of their ideal clients, both consistently and predictably.
The Club was designed exclusively for self-employed professionals such as management consultants, business coaches, corporate trainers, graphic designers, copywriters, financial, legal and employment professionals. If you offer a professional service and need to attract more clients, the Marketing Club is for you.
The purpose of the Club is to give you what you need to become a better marketer of your services and attract more of your ideal clients. Every idea, strategy, tactic, and conversation, on how to attract clients is included in multiple formats to give you what you need to be successful.
And you can join the Club today with our 7-day Free Trial, plus a free bonus book.
| "I have implemented many improvements in my corporation since joining the Marketing Club, specifically an increase in sales contacts which has lead to more clients. The biggest impact the Club has made for me is instilling confidence. I've learned that it's okay to be nervous, but to go ahead and do it anyway!" – Peggy Johnson |
To find out more, you can read this page or listen/watch this brief video overview. This was recorded at the end of a teleclass hosted by Shelley Riutta when she asked me to tell the participants about the Marketing Club. It's not rehearsed or slick, but it will give you a very good sense of what's included in the Club.
About the Marketing Club
Hi, I'm Robert Middleton, the creator of the Marketing Club. I've been in business since 1984 helping thousands of Independent Professionals attract more of their ideal clients. Over the years I've done individual marketing consulting and coaching, designed websites, led workshops and programs, written marketing manuals and books on marketing. I've included ALL of this material – everything I know about attracting clients – in the Marketing Club.
The Marketing Club consists of online marketing training programs, courses, books, expert interviews and coaching calls. Instead of offering these programs and materials separately for hundreds of dollars each, they are all included in the Club for one low monthly fee – less than you'd pay for a business lunch with a friend.
When you join the Club, you'll get access to all of these programs immediately. And every time we create a new program or additional materials, you get it for no additional cost. We have collected almost $4,000 worth of programs and marketing how-to information in the Club. Below you'll find everything you need to know about the Marketing Club.
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"Your ideas an influence have helped me in all of my marketing from my start up days ten years ago. Your InfoGuru Manual, Marketing Action Groups, Web Programs and of course the Marketing Club. Each step along the way increased my knowledge and confidence in my marketing and sales abilities. It has increased my income and reduced the hours spent worrying about the next gig!" – Graeme Nicholl |
What you'll gain from the Marketing Club
The programs and information in the Marketing Club are designed for one purpose and one purpose only: To help you attract more clients to your professional service business. When you become a better marketer, you can expect to see these results:
1. You will feel more confident that what you're doing to market yourself works. Before long you'll start to see actual results and that confidence will build.
2. The first thing you'll see is a more favorable response to your marketing messages. People won't be confused. They'll see the value you offer and want to know more.
3. You'll become more adept at speaking about your business. You'll have conversations (in-person, by phone and email) that will actually lead somewhere.
4. You'll become more skilled at developing persuasive marketing materials. You'll be comfortable writing your web copy, articles and other materials that stimulate response.
5. You'll get more appointments with qualified prospects. An appointment is the first step in the selling process and you'll be meeting with more people ready to explore working with you.
6. You'll turn more of your appointment into paying clients. And as you get better at this, you'll attract more ideal clients - those who are great to work with and who pay you more.
| "Before I signed up for your Club, I was trying to get the courage up to raise the prices of my services from $1400 to $1900. But after listening to your recent series on high-value, high-priced packages in the Club, I now command $8,000 to $9,000 per client! I'm just coming off my two best months ever, at $24K and 26K respectively! Not bad, coming from the $17K I made all year three years ago!" – Tammy Kabell |
The Programs and Materials Included in the Marketing Club
#1 Program – The Fast Track to More Clients Marketing Program
Seven modules that include audio lessons, transcripts of the audio, and exercises for each module that you can complete online. This program is the core of the Club and includes very specific, hands-on and how-to instructions on building all the marketing skills you'll need. This program was developed from our one-day Fast Track Workshop and contains all the materials and exercises. But unlike a workshop, you can do the program at your own pace.
The Seven Modules of the Program:
1. The Game of Marketing. Marketing can be confusing. You need a simple but powerful model of how marketing actually works. This model explains the rules, the process, and all the how-to steps necessary to attract more of your ideal clients. When you understand how to play the game, you'll play it more successfully and win it more often.
2. The Mindset of Marketing. It takes a certain mindset to market and sell your services successfully. This mindset could be characterized as "creative risk." But there are many limiting mindsets that prevent you from operating from creative risk: fear of rejection, perfectionism, doubt, arrogance and many others. The information and exercises in the course will help you get past limiting mindsets and move forward with confidence.
3. Marketing Messages. Messages are at the heart of successful marketing. Poor messages are met with indifference and inaction. Good messages get attention, interest and response. Once you master your marketing messages, prospects will start to respond to you favorably, wanting to know more.
4. Marketing Conversations. When we're on the playing field of marketing, we are having conversations. But most of these conversations go nowhere. Instead, you need to deliver messages, ask the right questions, listen, make offers and following up effectively. You'll learn how to break marketing conversations down into their component parts to get consistent results.
5. Marketing Materials. All the materials you have to promote your services, such as articles, websites, reports, audios, videos, etc. are essential to effective marketing. However, most professionals struggle to create these materials. Like everything else in the Club, you'll receive step-by-step instructions on how to create materials that work.
6. Marketing Strategies. A marketing strategy is any activity designed to get the word out about your services and ultimately get a response from qualified prospects. Picking the right strategies can be overwhelming and waste time and money if you choose the wrong ones. I'll show you how to choose and implement strategies that get the response you want more consistently and with less effort.
7. Marketing Action Plans. Without plans, your marketing becomes aimless and random. You need to have detailed action plans that keep you on track with the dozens of small activities included in implementing any marketing strategy. The Fast Track Program provides the systems, methods and forms to plan and execute your marketing successfully.
The Fast Track Program alone is worth $249, but it's just the first thing you get in the Club.
| "I really plan out time to read and cross-read posts and content from your Marketing Club because I've gone from 356 customers just using the spray and pray approach versus targeted communication that gave us the chance to serve 12,112 customers since we implemented the ideas in your system." – Mike Wanner |
#2 Program – The WebSite ToolKit
This program takes you through every single page of a professional service business website. It gives you the templates for the content or each page on your site. In addition, you get access to samples websites, checklists, and design guides for your web developer. We even include links to writers and web designers.
The Components of the WebSite ToolKit
1. In-depth, step-by step tutorial (audio and written) on writing every single page of a professional service business website. Every website of this kind needs certain information. The trouble is, most website miss about half of this information, giving your web visitors a very incomplete picture of your business and services. You'll understand exactly what you need to include to engage your visitors and get them to respond.
2. Samples of successful website that apply the principles from the website toolkit. You'll not only learn what material to include in your website, you'll see six or seven examples of every single web page you'll be creating yourself. Thousands of people have emulated these models to create very successful web pages.
3. Design guides and checklists. Whether you develop your own site in WordPress or work with a web developer, you'll be able to use the design guides and checklists to keep you on track and have a website with a professional look and feel.
4. Web development resources. We include an extensive list of resources that will help make your website more effective.
5. Referrals to professionals. We also include a list of writers and designers who can help you develop your web pages. These are people who are familiar with the format and structure of this kind of site and who will make your website look as professional as possible.
Thousands of professionals have purchased the ToolKit for $149. It's your's at no additional cost as part of the Marketing Club.
| "Since updating my website using what I learned in the Website Toolkit, my website has taken off. When I started, I had no visitors to my website, yes a big fat zero! Eight months later I’ve been averaging over 6000 unique visitors every month. I didn’t have an email list before and now I have over 1500 people on my list. I send a newsletter every other week and I’m averaging 3-5 new subscribers every day. My traffic ranking at alexa.com was over 2,500,000 at the beginning of the year and this week I’m now at 96,312 and climbing fast. My Google page rank has risen from 0 to 4 since August when I implemented most of my changes." – Ted Prodromou |
#3 Interviews – Expert Marketing Interviews
Currently we have about 50 interviews on virtually every aspect of marketing your services. I've selected top marketing experts, often authors who are specialists in the field. We divide the interviews into the seven categories of our core marketing principles. From developing your message to writing reports, from networking and speaking to social media - it's all there.
Expert Interview Categories
√ The Game of Marketing
√ Marketing Mindset
√ Marketing Messages
√ Marketing Conversations
√ Written Marketing Materials
√ Marketing Strategies and Plans
Every single interview includes detailed, hands-on instructions on how to apply specific marketing strategies and tactics. Each interview is from 60 to 90 minutes with a complete written pdf transcript. You can download these interviews, listen to them on your iPod and print them out.
Some of our Experts include: Alan Weiss, Samantha Hartley, Bill Baren, Vrinda Normand, Christian Mickelsen, Mark Silver, Pam Slim, Nancy Juetten, John Egen, Jill Konrath, Elizabeth Hagen and Melanie Benson Strick - all with their best hands-on materials.
Previously sold at $29-$39 each, about $1,450 worth of Expert Interviews are included in the Club.
| "I have very much enjoyed the interviews and the transcripts that go with the interviews... this has immensely helped me to highlight and revisit and apply the expert advise in a timely manner. I just love the speech and transcripts! I am also getting a lot out of the stepwise Listen-DO it and Track it. This has helped me immensely and given me the confidence to reach out and do the sales successfully and joyfully." – Hemma Pokharna |
#4 TeleClasses - Recorded Coaching Calls
We have an archive of almost three years of Coaching Club calls in mp3 format, easily accessible. You can listen online or download. These fill in any gaps in the other program, plus gives actual hands-on marketing coaching during the calls.
Some of the Coaching Call Topics
√ How to Write Great Marketing Content Fast
√ How to Attract More High-End Clients (4-part series)
√ Tactics Rule! The How-Tos of Marketing
√ Getting Your Clients to Change by Offering High-End Service
√ How to Outline a Powerful Marketing Plan
√ How to Conduct a Successful Strategy Session
√ Turning Marketing Conversations into More Appointments
√ Create an "Audio Logo" with a Hook
√ Getting Unstuck in Your Marketing
√ Secrets of Keep-in-Touch Marketing
Valued at $49 per coaching call, the total value exceeds $1,960.
| "The Action Plan Marketing Club serves three purposes for me. It provides inspiration to action, marketing ideas that get results, plus on-demand marketing resources. I am a lifetime member of the Club" – Jim Rooney |
#5 Software Program - Marketing Ball ScoreKeper
This web-based software program allows you to track all of your prospects using the Marketing Ball Model. It helps you know exactly where each prospect is in the marketing ball game and tells you what to do next to convert prospects into high-paying clients. Only available to Club Members.
Features of the Marketing Ball ScoreKeeper
• Enter names of all your prospects to keep a permanent record
• Search for any name quickly and easily
• Designate which base or position each prospect is on in the Marketing Ball Game
• Write notes for every contact you have with a prospect
• A concise marketing tutorial for every bases and position
• Links to information in the Fast Track Program for more details how-tos
Value? Priceless! It cost us over $10K to develop it.
#6 – Supplemental Club Materials
In addition to all the materials above, we also include: articles, resources, a recommended booklist and even a copy of my InfoGuru Marketing Manual. And when we create something new, we don't sell it. We include it in the club at no additional cost.
| "Even though I was an experienced business professional of over 30 years, and ran companies that had million dollar advertising and marketing budgets I had no idea how to market just me! The Marketing Club which I joined just nine months ago, with all of its wonderful features and benefits fixed all that. I started this year off using the tools and processes discussed in Marketing Ball and have landed three significant consulting engagements in the first two months equaling the entire total from last year." – Wayne Brietbart |
#6 – Monthly Club Access. You get all of the following every month:
1. "Fast Track Update" by email twice a month to keep you apprised about new things in the Club and upcoming Coaching Calls.
2. A new Expert Interview each month with a top marketing expert (interviewed by me) with hands-on ideas and instruction on practical ways to attract more clients. You get the recording plus a complete pdf transcription of each interview.
3. Two Live Coaching Calls each month. All the Coaching Calls refer back to the information in the Fast Track Program, Expert Interviews, Website Toolkit and Info Guru Manual. What I do is explore these topics in more depth and do actual hands-on coaching with those on the calls. You get me personally on each and every Coaching Call.
If you can attend the live calls, great. If not, all calls are recorded and you can listen to them on your own schedule. As mentioned above, we have an archive of dozens of past Coaching Calls in the Club that you can access anytime.
4. A Marketing Discussion Forum. Got a question? Please ask it on the Forum and get the answers you need to move forward.
5. Mastermind Groups. If you choose, we will match you up with a few other Club members for a mastermind group. We'll give you the guidelines for meeting by teleconference with other Club members to share ideas and support each other in implementing your marketing.
The Club access alone is worth easily $250 per month in the value you'll receive.
| "I bought several of your programs through the years and joined your Marketing Club in February 2011, putting in many hours of study and application.What are the results? My Built for Results Program and my marketing work. My income doubled in 2010, and again in 2011 and at the start of 2012 my target for this year is another doubling. Compound doubling is invigorating! I only accept Ideal Clients and only need 8 to 10. I feel very confident but still do a RM/Byron Katie Getting Unstuck Worksheet when stuck. I now have a member login on my website, and next have to optimize every page of my content-rich website. My Daily Dashboard keeps me focused and I am most certainly living and working a full but comfortable seven-day week. Is there a recession?" – Albert van Niekerk |
To Wrap Things Up...
You get all of the above programs and written and recorded material, plus the Marketing Ball ScoreKeeper when you join the Club. You get immediate access to over $4,000 worth of programs and materials as soon as you sign up and then every month you get Expert Interviews, Live Coaching Calls, Mastermind Groups and the Marketing Forum. And the fee for all of this is a fraction of the cost of value of these programs.
And remember, in the Marketing Club you won't just learn the information on what to do, you'll learn how to do everything you learn.
| "By using the material in your marketing club I have become a much better writer and much more informed about healthcare quality. My newsletter is picked up by several important blogs, including KevinMD.com. I was asked to write a chapter in a financial text for physician practices by the Medical Group Managers Association, a national organization of medical group managers. They asked me to, as they stated that I was one of the top ten of authors in this field that came to their attention. Needless to say, I am very confident in my writing and believe that I am making a significant contribution to healthcare quality through this venue." – Donald Tex Bryant |
Fee for the Marketing Club
You get everything outlined above for only $29 per month. You can start your membership with a free seven-day trial. You get access to everything in the Club to check out for a week. If you like what you see, do nothing and you'll be charged $29 per month. If you don't want to continue, let us know and we'll stop your membership.
If you want to end your membership a few months down the road, just let us know and we'll stop your membership and monthly payments, no questions asked. You can stay for as long as it serves you and leave when you're ready. You determine the value and stay for as long as you're getting that value. We keep delivering valuable information and support every month.
Currently we have over 750 members. They include management consultants, business coaches, corporate trainers, graphic designers, copywriters, financial, legal and employment professionals. If you're a self-employed professional, who needs to be a better marketer, the chances are the Club will provide what you need.
Special Bonus for trying out the Club today – A Hard Copy of my new book: "Marketing Ball - Lessons on Attracting Clients from the Marketing Coach"
I wrote Marketing Ball to teach the principles of professional service business marketing in story format. This fictionalized story of a marketing coach, MC, and his client, RJ, takes you through every step of the marketing process from developing a powerful marketing message, to successfully implementing several marketing action plans. You can study both the Fast Track Program and the Marketing Ball Book and get a more rounded idea of exactly what it takes to attract more clients.
This book contains more than 100 hands-on and how-to marketing strategies and tactics, explained in great detail in an easy-to-implement conversational style. You'll want to read it over and over gain to mine the golden marketing nuggets that I've be teaching my clients for over 25 years to grow their businesses. Not only that, it's fun and fast to read.
If you decide to give the Marketing Club a try today, you'll not only get a pdf of Marketing Ball with your membership, but you'll also get a bound, hard copy of the book mailed to at no cost (anywhere in the world).
The Sections of the Marketing Ball Book
1. The text of the book - 20 chapters and 206 pages - reads like a story with a plot and characters. It makes it easy to absorb these ideas about marketing when there's a storyline with both concepts about effectively attracting and challenges in implementing these ideas successfully.
2. An appendix. Includes notes on each chapter, a marketing glossary and a booklist.
3. Marketing Worksheets. Whenever MC gives RJ a marketing assignment or task, he also gives him a worksheet to help him implement what he has learned. All of these worksheets are included as downloadable documents you can use yourself.
Again, we'll ship you a copy of this book, valued at $49 at no cost, if you try out the Marketing Club today. There is no risk or obligation. You'll never be charged for this book; all you need to do is check out the Marketing Club.
How to get started with the Club
All you need to do is click on the link below which will take you to an order form. That, in turn, will take you to a shopping cart page where you'll sign up for the first seven days for free and get immediate access to all the programs online. You'll need either a credit card, debit card (Visa, MC, AmEx) or PayPal to start your seven-day free trial.
√ Yes, Robert, I want to check out the Marketing Club for a seven-day free trial. I understand I'll receive the following immediately after signing up:
1. All the permanent materials, courses and programs included in the Marketing Ball website: The Fast Track to More Clients Program, the Website Toolkit, The Expert Interviews, the Recorded Coaching Calls, The Marketing Ball ScoreKeeper and all the supplementary program materials.
2. And if you stay with the Club for a month or more, each month you'll receive: A new Expert Interview, Two Live Coaching Calls (plus recordings), Participation in a Mastermind Group with felllow Club members.
3. Plus the bonus of the hard copy of the Marketing Ball book, mailed to you for free immediately after joining.
Click to Start Your Seven-Day Trial Membership Today
All the best for great marketing results,
Robert Middleton
Action Plan Marketing
P.S. If you're not quite ready to check out the Marketing Club, consider this: If you join the Club and you get just one new client in the next year because of what you've learned, the Club will have paid for itself. Not just for one or two months, but for several years! For most coaches, for instance, getting an extra new client will pay you at least $500 per month for several months. Say you just keep that client for three months and make $1500 next year. Well, that one client will have paid for your Club membership for 4.3 years!
I'm looking forward to working with you in the Club.